- Starbucks launches a revamped happy-hour deal on Thursday from 2 to 7 p.m.
- Many baristas are worried that the updated buy-one-get-one-free deal will mean a chaotic day at work.
- Some saw the decision to launch the deal on World Mental Health Day as ironic, especially as Starbucks has recently emphasized employees’ mental health.
- Visit Business Insider’s homepage for more stories.
Starbucks has a new happy-hour deal. And, while customers are celebrating, some baristas are bracing for a hectic afternoon.
The coffee giant announced this week that, starting on Thursday, Starbucks will now offer a buy-one-get-one-free happy-hour deal on any grande or larger handcrafted beverage between 2 and 7 p.m.
Previously, Starbucks’ happy hour was more limited; now customers can order drinks including flat whites, Frappuccinos, macchiatos, and cold brew. Happy hour previously started at 3 p.m. and lasted until stores’ closing.
Starbucks’ happy-hour promotion has long been a customer favorite, driving traffic during the afternoon sales slump. However, the prospect of a rush of customers ordering two-for-one drinks means that many Starbucks employees are dreading the promotion.
Read more: Starbucks is cutting complicated drinks that baristas hate, and analysts are celebrating
Some elements of the revamped happy hour could make employees' lives easier.
A Starbucks representative told Business Insider that the chain shifted the deal's hours based on employee feedback. The revamped happy-hour promotion will occur on a more regular basis, with Starbucks saying the deal will pop up on select Thursdays. Expanding offerings can also prevent baristas from being forced to make a single, sometimes complicated, drink - such as the Frappuccino, which was the only happy-hour offering when the deal launched in 2010 - over and over again.
Still, with the new happy hour comes a new wave of barista concerns. A post in r/Starbucks soon after the news was announced summed up the sentiment: "condolences to anyone working evening tomorrow."
"I already want to die," one person responded.
"Working a noon to close tomorrow. F--- my life," commented another.
https://twitter.com/FinalPaige/status/1182282010804523011?ref_src=twsrc%5Etfw
It’s buy one get one happy hour at Starbucks today. Pray for me and all your local baristas. We’re gonna need it 😭
— ceyoncé (@courtnilachelle) October 10, 2019
starbucks happy hour used to be 3-6pm and was a nightmare. they extended it to 2-7pm.... feeling bad for the current baristas, but happy i no longer put up with the bs 😬
— viviana (@viviannnna_) October 9, 2019
Sending positive thoughts to the Starbucks workers that have to work all five hours of the Happy Hour today.
You are stronger than I. pic.twitter.com/P1h5Hx47ha
— Anxious 🥑 Avocado (@tr_ash_can) October 10, 2019
Others noted the apparent disconnect in launching a hectic event on World Mental Health Day, especially as Starbucks has recently emphasized the importance of employees' mental health.
https://twitter.com/idola_dea/status/1181541430692630528?ref_src=twsrc%5Etfwhttps://twitter.com/crabgk/status/1182310522491944962?ref_src=twsrc%5Etfwhttps://twitter.com/ANDROID__LOVE/status/1182323132113264641?ref_src=twsrc%5Etfw
"Make meaningful connections with your customers while they wait for their 14 different fraps and 5 refreshers by making them aware of the travesty that is your mental health!" one person commented sarcastically on Reddit.
https://twitter.com/6ftofsarcasm/status/1182311217244839938?ref_src=twsrc%5Etfwhttps://twitter.com/domenikisabel/status/1182148241065795584?ref_src=twsrc%5Etfw
Customers' excitement over the return of the happy hour indicates that Starbucks' locations will likely be full of deal seekers Thursday afternoon.
STARBUCKS HAS HAPPY HOUR TOMORROW HELLL YEAAAAAAH
— beth (@londonbcy) October 9, 2019
https://twitter.com/jennaoleo/status/1182323373508046848?ref_src=twsrc%5Etfw
the highlight of my day is starbucks happy hour pic.twitter.com/xp21LG0sD6
— beth (@londonbcy) October 10, 2019
Remember, if you're in a crowded Starbucks during happy hour - tip your barista!
If you work at Starbucks or another chain and have a story to share, contact this reporter at [email protected].